Dogs, rabbits, mice and rats are subject to allergy tests in the most sensitive areas – nose, mouth and eyes. These have little or no comparable results to that of humans and can cause burning, irritation, pain and death due to infection. This is why it’s so important not to contribute to companies who practice such testing.
I will be completely honest and say vegan makeup took me a bit longer to get my head around than vegan food as it wasn’t so straight forward. There are lots of smoke and mirrors around some brands who change their policies based on profits regularly. Some who claim to be cruelty free or who previously were cruelty free but are not anymore.
And what actually constitutes cruelty free and vegan makeup?
Cruelty free makeup is usually signified by the leaping bunny sign – meaning it is not tested on animals. The leaping bunny logo means the product is recognised internationally by the Humane Cosmetics and Humane Household Products Standards and has not been tested anywhere worldwide.
This does not necessarily make it vegan as it legally can still contain animal products such as beeswax, lanolin, carmine and shellac.
Vegan makeup means it is cruelty free but also does not contain animal products such as the ones just mentioned. You may find however that many cruelty free brands offer lots of vegan products – which is where familiarising with ingredients and looking online is handy.
There has been great progress recently with certain countries like Australia banning animal testing. The EU banned testing in 2013. However any product that is sold in China – has to by Chinese law be tested on animals. These include some of the bigger brands such as L’Oréal, MAC and Lancôme. Previously MAC were cruelty free – until they began selling in China where they test so MAC are no longer kind to animals. Profits over compassion.
It’s useful to know the main perpetrators in the beauty industry – but also to know your options are not limited with vegan makeup – there is in fact an abundance out there!
Vegan makeup, like all makeup is extremely varied. It ranges from high street to high end so you never have to compromise on quality or cost depending what you’re after.
When replacing my makeup bag – I decided to either give away my old stuff or to use it up. I figured there was no point in wasting it. I did this bit by bit as I did my research and tried and tested some products.
Brands that test on animals:
- Este Lauder
- Bobby Brown
- Max factor
Cruelty free brands with vegan products:
- Barry M
- St. Tropez
- Urban decay
- Kat Von D
- Anastasia Beverley Hills
- Makeup Revolution
- Charlotte Tilbury
- Too Faced
- Face Atalier
- Body shop
- Soap and glory
- Wet and wild
- Models Own
- Real Techniques
- B by Superdrug
- Lime crime
- Jeffrey Star
- Flique Cosmetics
- Dose of colours
- Geek chic
- Beautiful me
A lot of these brands are available online – so it’s helpful to match your usual shade with this website:
It’s an automated system where you put in what shade and brand you usually use and gives you what alternatives are available for you – clever right?
I’ve included what’s in my make up bag at the moment – I definitely don’t use them all daily but have ended up with a few bits experimenting with new vegan makeup.
My makeup bag
- Arbonne – primer. Silky and smooth
- B liquid foundation – great coverage
- Beautiful me mineral powder from H&B
- Gosh mineral powder with B powder brush (devine)
- Autograph mousse from M&S
- St. Tropez powder bronzer – swear by this and have done for years.
- Barry M – strobe shimmer
- Sleek – highlighting kit
- Barry M – dazzle dust
- Too faced – powder contour
- I Love Makeup blush shimmer – Superdrug
- Makeup Revolution – eyebrow kit
- Barry M – Lash Vegas
- Arbonne – Bamboo Mascara
- Barry M – Liquid Liner
- Barry M – Shimmer Pots
- Makeup Revolution – smokey eyeshadow palette
- Too faced – Chocolate Bar, eye shadow palette
- Barry M – Lip Liners
- Barry M – Super Slick Lip Paint
- Kat Von D -Studded Kiss Lippy
- I Love Makeup – Lip Lave (Superdrug)
- Hurraw Lip Balms
- Barry M – nail polishes are all vegan! So this is all I usually buy and have the best range of colours which last long without chipping. My favourite is the nail hardener which makes my nails super strong.
Wedding makeup no. 1
Wedding makeup no. 2